Tuesday, 6 May 2014

Why do surveys ask personal questions?

How much money do you make?  How old are your children?  What is your main financial institution?  Yes, those are very personal questions.  But, legitimate surveys like those found on SavvySeekers.com have a very good reason to ask.

There are standard questions that legitimate survey companies will always ask you - gender, age, income and where you live (city, state, and country). These are pretty important questions for them to have.  Your responses to these questions are used for three reasons:
  1. This information is used to select members to participate in surveys. If a survey is looking for women 25-34, they will use this information to select women 25-34 to receive the survey invitation. This reduces the number of people who will try to take a survey, but won't be able to finish it because they are ineligible.
  2. Samples need to be representative of the population they are interested in. They need to ensure that their respondents match the population. So if 25% of the population is 18-34, they need to ensure that 25% of the respondents from their surveys are 18-34 as well.  If the respondent breakdown doesn't match the population, their results may not be accurate. 
  3. Results from everyone who answered the survey will be combined. Responses from an individual will never be evaluated on their own. When responses are combined, the demographic information helps clients to describe the results further. For example, they may say that women (25%) are more likely to like a new product than are men (18%).   
Although there may be surveys that ask about which bank you bank with, or what types of credit cards you have, you will never be asked for your account number, credit card number, etc. Legitimate companies, like those on SavvySeekers.com would never ask you for this information.

Rest assured, the questions you are asked by research companies will strictly be used for market research purposes.  You will never be asked to buy anything.

If you are interested in earning cash and other great rewards by responding to surveys, please visit SavvySeekers.com.  Sign up with the surveys that you are interested in and make sure you complete your registration by clicking the link in the confirmation email. You can easily unsubscribe any time you like. That's all there is to it.

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